After the tremendous success of our 2020 toy drive, where we distributed 10,000 toys to families in need with YMCA Crenshaw, It’s Bigger Than Us (IBTU) was inspired to make the 2021 holiday season even more special. We partnered once again with the YMCA Crenshaw to create a memorable Holiday Block Party for the South Los Angeles community, with Verzuz joining us as a key partner this year.

Thanks to the generous donation of a family, who covered the entire cost of the festival, we were able to bring holiday cheer to hundreds of families in the area. The event featured festive decorations, activity stations, carnival rides, Santa Clause and Disney characters.

IBTU also partnered with smaller organizations to distribute toys and support other toy drive events throughout South Los Angeles.

Click HERE to see professional pictures of the event!